Social Media Management

The power of social media is undeniable.

With over a decade of experience in digital marketing and social media management, I've developed an approach that goes beyond just posting content. As a freelance digital marketing and social media strategist based in Amarillo, TX, I specialize in helping local businesses, nonprofits, and organizations across the Texas Panhandle build a brand presence that actually resonates.

My philosophy is simple: quality content that people naturally want to engage with creates lasting impact. I handle the full picture so you don't have to. I've helped organizations earn local and national recognition and awards through thoughtful, intentional storytelling that connects with people.

A word of honesty—great social media isn't free, and it shouldn't be treated like it is. One of the most common conversations I have with clients is about the difference between what's cheap and what actually works. On-demand video content, for example, consistently outperforms static posts in reach, engagement, and conversions, but it requires a higher investment of time and budget. I'll always be upfront with you about what's likely to move the needle versus what's just checking a box. If you're ready to treat your social media presence like the business asset it is, we'll work well together.

Services include: social media management, content creation, and consulting.

THE PROCESS

  • Illustration of someone filling out a brand identity questionnaire.

    01.

    I’ll send you a Brand Identity Questionnaire for you to fill out. This will help me understand your brand, services, customers, and much more. You’ll bring this to our initial strategy meeting.

  • Illustration of a business meeting with two people, discussing their social media needs

    02.

    During our initial strategy meeting, we’ll go through your questionnaire and discuss your goals for your social media presence. This meeting will also give me an idea of your budget and what package I can tailor towards your needs.

  • An illustration of a woman with brown hair taking photos with a camera.

    03.

    Next, I’ll work with you to set up a photography session(s) that’ll serve to jump-start the stockpile of content I’ll used for your content calendar. Depending on your package, this will be a combined 4-8 hours of photography.

  • An illustration of a woman with glasses holding a large blue highlighter, standing next to a calendar with check marks and sticky notes.

    04.

    You’ll be sent a content calendar every month for feedback and approval. It will include the day and time of each post, any graphic elements or images, and platform-specific captions.